
Alex Tan Hoe Keat
There is nothing either good or bad, but thinking makes it so
I'm an identity security practitioner with 30 years solid experience in the information security and electronic physical security industry, with a primary focus in marketing, business development, risk management, consultation and design. I help businesses, corporations and people around the world to reduce their vulnerabilities against identity and physical threats, making their lives a safer environment for work and play. I help achieve this mission through advocation of open innovation and new digital technologies to future proof their business and industry and bring out transformational change in operations, culture and business model delivery.
My passion for work centers around the field of Strategic Management, Business Innovation, Customer Experience, Leadership and Peak Performance Coaching. As an advocate to practice these multi-disciplinary fields in both my personal and work life, I've discovered and convinced that engaging with people, above everything else, is the cornerstone to its underlining success.
This has led me to my journey of pursuing further understanding and research in Psychology and Behavioral Science, both to deepen my knowledge in social science and humanities as well as to promote peace and sustainable living.
Primary Interests:
Education
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Postgraduate Diploma, Marketing
Chartered Institute of Marketing
1993
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Bachelor of Arts (Honours), Business Administration
Middlesex University
1996
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Master of Business Administration, General Management
Prifysgol Metropolitan Caerdydd - Cardiff School of Management
2014
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Professional Certificate, Leading Innovation
Tuck School of Business
2018
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Executive Education, Digital Transformation: Platform Strategy for Success
MIT Sloan School of Management
2018
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Executive Education, Leading Organizations in Disruptive Times
INSEAD
2019
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Professional Certificate, Strategic Management
Wharton
2020
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Executive Education, Organizational Leadership
IMD
2023
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Specialist Certificate, Behavioral Economics
Psyrec Academy
2022
Work Experience
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Sales Consultant
Employer: Calberson Helu-Zaid
June 1993 - August 1994
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Head - Enterprise Solution & International Sales
Employer: ELID Sdn Bhd
September 1996 - August 2015
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Commercial Director, ASEAN
Employer: HID Global
August 2015 - December 2022
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Contributor
Employer: IDEMIA
March 2023 - present
Membership in Professional Organizations
- Member of Chartered Institute of Marketing
- Asean Professional Security Association
Languages Spoken
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English
Native speaker
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Bahasa Malaysia
Advanced proficiency
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Chinese
Intermediate proficiency
Alex Tan Hoe Keat
Malaysia