I am a management graduate from one of the premier Indian B-school currently working as a business analyst in the area of digital marketing with American Express. My work centres around conversion optimisation.

I have always been curious about Psychology, in particular human psychology at a personal level. Have been doing multiple MOOCs around this area and read books on various aspects of psychology.

Currently, I am trying to see how Psychology can be leveraged to improve the efficiency of marketing communications especially in online space. (Social Media etc)