Shubin Lance Yu
Hi,
My name is Shubin Yu. I am currently assistant professor at BI Norwegian Business School.
My research fields include digital communication and marketing communications. I am particularly interested in how digital technology influences the way we communicate and people's perceptions and behaviors. My research focuses on digital marketing communications and consumer-technology interactions.
I obtained my Ph.D. in Communication Science from Ghent University in 2017. I also hold three master's degrees (Statistics, Business Economics, Cultural Studies) from KU Leuven. Before joining BI Norwegian Business School, I worked as assistant professor at Peking University HSBC Business School. Now I am also a visiting associate professor at the Shenzhen and UK campus of Peking University HSBC Business School.
I have a dog called Lille My. She is a coton de tulear. I brought her a lot to my class and all my students like her .
Primary Interests:
Education
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Ph.D., Communication Sciences
Ghent University
2017
Work Experience
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Assistant professor
Peking University
August 2017 - January 2022
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Assistant professor
BI Norwegian Business School
January 2022 - present
Languages Spoken
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Chinese
Native speaker
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English
Advanced proficiency
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Dutch
Intermediate proficiency
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Norwegian
Intermediate proficiency
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French
Intermediate proficiency
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Shubin Lance Yu
Norway