Jacinda Robinson
Long term PR Marketing and brand strategist with an obsessive interest in psychology and other people’s behaviour. Started the study when at university in the 90s, parked it but have been using many of the skills in business negotiation and marketing for years. Taking the time to reconnect to further study and feeding my love of the science.
Primary Interests:
Education
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BA Communications, Marketing and Public relations
University of Technology Sydney
1999
Honors and Awards
- Australian Marketing Institute Awards for Marketing Excellence - High Commendation 2010, 2011 & 2012, Brand Revitalisation
- Australian Marketing Institute Awards for Marketing Excellence - Winner 2008, Community Social Responsibility
- Australian Marketing Institute Awards for Marketing Excellence - Winner 2006, Brand Extension
- Australian Marketing Institute Awards for Marketing Excellence - Winner 2004, Brand Extension
- Australian Marketing Institute Awards for Marketing Excellence - Winner, New Brand
- International Council of Shopping Centres (ICSC) Maxi Awards - High Commendations 2006
- International Council of Shopping Centres (ICSC) Asia Shopping Centre Awards - 2008 High Commendation Community Relations and Winner Sales Promotions
- Shopping Centre Council of Australia and Shopping Centre News Marketing Awards - Winner 2005 & 2006 Portfolio sales promotion
Work Experience
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Director
Employer: Robinson Blake Marketing Communications
November 2011 - present
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Head of Marketing and Communications
Employer: The Reed Group
November 2008 - November 2011
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Head of Marketing
Employer: AMP Capital Shopping Centres
June 2006 - November 2008
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National Marketing Manager / Senior Marketing Manager
Employer: Stockland - Retail
April 2002 - April 2006
Membership in Professional Organizations
- Australian Marketing Institute - Associate
- Australian Marketing Institute - Certified Practising Marketer (CPM)
- Public Relations Institute of Australia - Associate
- Property Council of Australia - Member
- Media Skills Australia - Member
Languages Spoken
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English
Native speaker
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Italian
Basic proficiency
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Japanese
Basic proficiency
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French
Basic proficiency
Psychology Mentors, Inspirations, and Influences
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Richard CollerStocklandMy division head at Stockland from 2001-2006 and now a life long firm friend. This wonderful man taught a young enthusiastic girl the importance of getting your head in your customers and how 'what does this mean to me' is the base mantra for the most successful marketing approach. -
My MumA trail-blazer born before her time, a single Mum in a time when it was frowned upon. Mum taught me the importance of having your own back, resilience and that kindness is key. Love you Mum.
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Jacinda Robinson
45B Taylor Street
Annandale Sydney NSW 2038
Australia
- Mobile: 0407002946
- Skype Name: jacindarbmc