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New Book on Methods for Online Behavioral Research |
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| Posted by: | Sam Gosling |
| Title/Position: | Professor |
| School/Organization: | University of Texas, Austin |
| Sent to listserv of: | SPSP, SESP, SPSSI |
| Date posted: | February 18th, 2010 |
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Hi All,
Those of you who collect data via the Internet or are thinking of doing so might be interested in our recent edited book, "Advanced Methods for Conducting Online Behavioral Research," which was just published by APA.
The book provides short practically oriented "how to" chapters authored by the field's top experts on each topic.
Topics covered by the book include:
* Overview of the major techniques of Web-based research
* Design & formatting issues
* Use of graphics, photographs, and dynamic media
* Implementing drag & drop designs
* Collecting data from social networking Websites and blogs
* Observing behavior of online subjects
* Automatic text analysis
* Online ability testing
* Web-based self-report personality scales
* Online collection of informant reports
* Online surveys
* Conducting experiments on the Web
* Incentives to increase participant response and completion
* Security and data protection
* Ethical issues
More details can be found here: http://www.apa.org/pubs/books/4311014.aspx
We hope you find it helpful.
Sincerely,
Sam Gosling & John Johnson
Editors
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