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Invitation and Programme: MAPP Workshop 2011 |
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| Posted by: | Julia Rolsted Stacey |
| Title/Position: | Communications Manager |
| School/Organization: | MAPP, Aarhus University |
| Sent to listserv of: | SPSP, SESP, SPSSI |
| Date posted: | March 8th, 2011 |
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MAPP Workshop 2011
9th International MAPP Workshop on Consumer Behaviour and Food Marketing
Comwell KongebroGaarden, Middelfart, Denmark
May 10-11, 2011
"Consumer Behaviour in Retail Settings"
We are pleased to invite you to the 2011 MAPP Workshop.
Although the consumer typically embarks on a shopping trip with an idea about what products to buy, studies show that the actual product and brand decisions are often made in the store.
Retail stores are important settings for consumer behaviour as places where decisions are made, products are bought and experiences are had. In retail settings consumers are able to exert their right to choose, but retail settings also set material and symbolic boundaries for consumer behaviour. Through in-store marketing, store layout and other aspects of their store environments, retailers are thus able to exert influence over consumers' shopping behaviour and their shopping experiences.
The MAPP Workshop is an intimate forum, limited to 30 participants. Researchers from academia present innovative research, meet future collaborators and discuss the latest ideas with fellow researchers and industry representatives. Participation is open to both researchers and industry.
The workshop is held at Comwell Kongebrogaarden in Middelfart. Participants are expeted to arrive on May 10 for a joint dinner and networking and the workshop itself takes place on May 11.
The deadline for registration is April 8, 2011.
Best wishes,
Lars Esbjerg, Associate Professor
Klaus G. Grunert, Professor
Julia Rolsted Stacey, Communications Manager
Contact Julia Rolsted Stacey with regard to registration and practical matters: stacey@asb.dk. Read details at:
http://www.mapp.asb.dk/
___________________
Programme
May 10
From 14.00: Check in Comwell Kongebrogaarden, Middelfart
18.30: Registration
19.00: Dinner and networking
May 11
8.30-8.45: Welcome and introduction
Klaus G. Grunert, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
8.45-10.15
Session 1: Expectations and experiences regarding planned and unplanned shopping trips
Chair: Klaus G. Grunert, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
Customer satisfaction with individual shopping trip experiences in grocery retailing: An integrative framework
Lars Esbjerg, Klaus G. Grunert, Birger Boutrup Jensen, Tino Bech-Larsen, MAPP, Aarhus School of Business and Social Sciences, Aarhus University, Marcia Dutra de Barcellos, Federal Universiity of Rio Grande do Sul & Yasemin Boztug, Georg-August-Universität Göttingen
Planned versus unplanned retail shopping behaviour
Ana Isabel Costa, Rita Vale, Francisco Augusto & Filipa Pereira, UNICEE, Católica-Lisbon School of Business and Economics
Supermarket shoppers' deal knowledge during grocery shopping
Birger Boutrup Jensen, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
10.15-10.45: Coffee break
10.45-12.15
Session 2: Sensing, focusing, narrating retail experiences and environments
Chair: Tino Bech-Larsen, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
In or out of focus? How assortment organization can increase or decrease the perceived variety of subcategories
Erica van Herpen, Wageningen University & Anick Bosmans, Tilburg University
Sensory cues and shoppers' touching behaviour: The case of IKEA
Bertil Hultén, Linneaus School of Business and Economics
Narrative construction of customer perceived value in the context of food packaging
Jenni Hakola & Outi Uusitlo, Jyväskylä School of Business and Economics
12.15-13.15: Lunch
13.15-14.45
Session 3: Emotions, consumer reactions and trust in retail brands and settings
Chair: Lars Esbjerg, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
Shopping in discount settings – The role of attributions and emotions
Stephan Zielke, Rouen Business School
Consumer reactions to organic food offerings in discount grocery stores
Ingrid Gottschalk, Universität Hohenheim
The role of brand trust and brand equity in organic buying behaviour: National versus retail brands
Jos Bartels & Karen Hoogendam, Agricultural Economics Research Institute, Wageningen University and Research Centre
14.45-15.00: Coffee break
15.00-16.30
Session 4: Social marketing implications for the design of retail settings
Chair: Hans Jørn Juhl, Aarhus School of Business and Social Sciences, Aarhus University
How to support consumers in buying healthy food? The interrelationships between nutrition labels, consumer psychographics, and product choices
Grażyna Wąsowicz-Kiryło, Małgorzata Styśko-Kunkowska, University of Warsaw, Joerg Koenigstorfer & Andrea Groeppel-Klein, Saarland University
Nutrition labelling intervention in university canteens: Effects on meal choice and nutrient intake
Christine Hoefkens, Wim Verbeke & John Van Camp, Ghent University
How can we attract young people by means of in-store designs?
Maria Kümpel Nørgaard & Karen Brunsø, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
16.30-17.00: Wrap up and discussion
Lars Esbjerg, MAPP, Aarhus School of Business and Social Sciences, Aarhus University
Fee, Registration and Practical Details
The fee is DKK 3000.00. Deadline for registration is April 8, 2011. Read more at www.mapp.asb.dk about registration and practical details.
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