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 Principal Experience Researcher
Institution/Organization: Sacunas INC
Job Location: Pennsylvania, U.S.A.
Contact Person: Human Resources
Date Posted: April 6th, 2017
Web Site:

At Sacunas, our research team dives headfirst into a variety of industries to understand their customers, their customers’ customers, and the combined interactions that define an experience – both digitally and in-person.

They uncover users’ deepest needs, drivers and pain-points – always objective and curious about people, processes, and technologies.

The right candidate has a toolkit of qualitative and quantitative research methods that includes data-driven persona and archetype development, ethnographic observation and contextual inquiry, journey mapping, survey design, and usability testing.

They also have a passion for emerging technologies like consumer wellness, AR/VR, and smart products.


• You know what you’re doing.

You have a degree in a human services discipline: psychology, cognitive science, anthropology, human factors, human computer interaction, sociology, behavioral
economics, etc. You have at least 5 years of experience.

• You keep it real.

• You can design for experiences that solve real world problems. Your strategic vision can work seamlessly – elevating brands across multiple channels and touch-points.

• You are a wonderer and wanderer.

• You live for the scientific method. You have a shelf full of design thinking books. You notice how your favorite restaurant could be laid out more efficiently. You have a passport and are ready to use it, either for a focus group in China or a tradeshow in France.

• You are resourceful.

• You know the art of improvisation when conducting field research and have a backup plan or two. You can field questions from a marketing director, an IT manager, or a CEO. You are equally comfortable interviewing a mechanic, an engineer, or a physician. You are driven, humble, and mentally ambidextrous.


• Leading qualitative studies, specifically conducting contextual and in-depth interviews, developing recruiting matrices and interview guides, performing content analysis, affinity mapping, and other analytic techniques

• Superior qualitative moderation skills for focus groups and one-on-one interviews

• Ability to conduct a variety of stakeholder workshops to define business needs and goals, including: engagement kick-offs, discovery sessions, ideation, participatory design, or prioritization

• Coaching clients and colleagues on appropriate research methodologies

• Superior critical thinking ability in connecting the dots and identifying behavioral patterns in data and leveling-up findings to insights. Generating actionable recommendations and strategic directions, highlighting problems that many may overlook

• Leading usability testing (remote and in-person), evaluations, and card sorts

• Understanding of usability heuristics and relevant HCI literature

• Confidence in presenting research findings to executive stakeholders through engaging presentations


• Customer journey mapping created from ethnographic field research in the context of individuals’ thoughts, behaviors and actions
• User flows, storyboards, and low-fidelity wireframes
• Game-storming methods, collaborative SWOT and cost-benefit analyses
• Competitive landscape analyses, using secondary research to identify industry trends
• Quantitative methods: customer segmentation, survey design and analytics, voice-of-customer feedback platforms, NPS, A/B testing
• Digital, social and/or campaign analytics platforms
• Descriptive statistics: SPSS, R, Excel


• Flexible work schedule
• Summer flex Fridays
• Mobile working options
• Generous vacation package
• Sponsored events for continued education and team building
• 401K Plan

To Apply:
Email resume and cover letter to:
Please include “Principle Experience Researcher” in the subject line.

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