Enter your email address to receive instant alerts when replies are posted to the messages below. If you choose at any time to stop receiving alerts, simply click on the "unsubscribe" link at the bottom of any email alert you receive.
I got this prompt for an essay two days ago, but I don't really understand what the professor is asking. I need some help finding some examples or ideas.
Your university want to set up an “advertising campaign” to discourage binge drinking amongst undergraduate students. Using your knowledge of persuasion, advise the administration on each of the following: What characteristics should the sources of the message have? Why? What can be done to make the sources most effective? What types of messages will be most effective? What kinds of messages should be avoided? Be sure to discuss the possible uses of fear appeals. You may find it helpful to discuss how the functions that drinking attitudes serve affect your choice of a persuasive strategy.
Forum Home Page
